Farm Link Hawaiʻi's core purpose, values, and big hairy audacious goal were developed in February 2022 and guided by the ideas in BE 2.0 (Beyond Entrepreneurship 2.0) by Jim Collins.

Our Core Purpose

The core purpose acts as our North Star and our fundamental reason for being.

Our core purpose is to make Hawai‘i prosperous, healthy, and resilient.

Our Core Values & Beliefs

These are the guiding principles by which we navigate. Farm Link’s core values and beliefs are:

Integrity - we are honest, transparent, and fair, even when it’s uncomfortable or challenging.
Quality - we offer quality goods that meet robust social and ecological standards.
Partnership - we value every customer, producer, and team member as a long-term partner.
Interdependence - we ensure our actions contribute to Hawaiʻi’s community, economy, and ecology.
Equity - we work to remedy systemic imbalances and grow our collective abundance.

Our Big Hairy Audacious Goal (BHAG)

This serves as our 30-year mission.

Our BHAG is to become the driving force transforming local food production into a thriving industry and making good local food accessible to all of Hawai‘i’s people.


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